How To Create Amazon Advertising Campaigns that Works - Beginners Guide

February 29, 2024   Advertising PPC

Are you ready to supercharge your sales on Amazon and reach millions of potential customers? Look no further! In this step-by-step tutorial, we'll walk you through the process of creating different Amazon Advertising campaigns, from Sponsored Products to Display Ads, using simple language and easy-to-follow bullet points.

Let's dive in and unlock the power of Amazon Advertising!

1. Sponsored Products Campaigns

  • Sponsored Products are ads that promote individual product listings on Amazon.
  • Log in to your Amazon Seller Central account.
  • Navigate to the Advertising tab and select "Campaign Manager."
  • Click on "Create campaign" and choose "Sponsored Products."
  • Select the products you want to promote within your campaign.
  • Set your campaign name, daily budget, and duration.
  • Choose your targeting options:
    • Automatic Targeting: Amazon determines relevant keywords based on your product listing.
    • Manual Targeting: Choose specific keywords or products to target.
  • Set your bid for each keyword or product.
  • Review and launch your campaign.

2. Sponsored Brands Campaigns

  • Sponsored Brands (formerly known as Headline Search Ads) are ads that promote your brand and multiple products.
  • Follow the same steps as creating a Sponsored Products campaign until you reach the campaign type selection.
  • Choose "Sponsored Brands" instead.
  • Select your brand logo, headline, and up to three products to feature in your ad.
  • Set your campaign name, daily budget, and duration.
  • Choose your targeting options:
    • Keyword Targeting: Target specific keywords related to your products or brand.
    • Product Targeting: Target specific products or categories.
  • Set your bid for each keyword or product.
  • Review and launch your campaign.

3. Sponsored Display Campaigns

  • Sponsored Display campaigns allow you to reach potential customers both on and off Amazon.
  • Go to the Advertising tab in Seller Central and select "Campaign Manager."
  • Click on "Create campaign" and choose "Sponsored Display."
  • Select your targeting options:
    • Audience Targeting: Reach customers based on interests, shopping behavior, or demographics.
    • Product Targeting: Target customers who have viewed or purchased similar products.
  • Set your campaign name, daily budget, and duration.
  • Choose your ad creative:
    • Upload your own custom ad creative or select from Amazon's templates.
  • Set your bid and launch your campaign.

4. Amazon DSP (Demand-Side Platform) Campaigns

  • Amazon DSP allows advertisers to programmatically buy display and video ad placements both on and off Amazon.
  • Sign in to your Amazon DSP account.
  • Click on "Create campaign" and choose your campaign objective:
    • Awareness: Increase brand visibility and reach.
    • Consideration: Drive traffic to your Amazon listings or website.
    • Conversion: Generate sales and conversions.
  • Define your targeting criteria:
    • Audience Targeting: Reach specific audience segments based on demographics, interests, and behaviors.
    • Contextual Targeting: Serve ads on websites or within content relevant to your products.
  • Set your campaign budget, flight dates, and pacing options.
  • Upload your ad creatives:
    • Choose from display or video ad formats and follow Amazon's specifications for ad creatives.
  • Set your bid strategy and launch your campaign.

5. Amazon Attribution Campaigns

  • Amazon Attribution allows advertisers to measure the impact of non-Amazon marketing channels on Amazon sales.
  • Log in to your Amazon Attribution account.
  • Click on "Create new measurement" and select your attribution type:
    • Traffic Attribution: Measure the impact of external traffic sources on Amazon sales.
    • Storefront Attribution: Measure the impact of Amazon ads on off-Amazon sales.
  • Generate tracking tags for your marketing channels:
    • Place unique tracking tags on your external ads, such as Facebook ads or Google ads.
  • Monitor your attribution data:
    • Track metrics such as clicks, conversions, and sales attributed to your external marketing efforts.

Need Help with creating Amazon PPC Ads?

What's Next? Analyze your results and optimize your marketing strategy

Don't put these campaigns away. Come back every days and look at the data

  • Whether you're promoting individual products with Sponsored Products, showcasing your brand with Sponsored Brands, expanding your reach with Sponsored Display, reaching audiences programmatically with Amazon DSP, or measuring the impact of non-Amazon marketing channels with Amazon Attribution, you have the tools to succeed on Amazon like never before. Start creating your campaigns today and watch your sales soar to new heights!




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